How soldout products influence consumer choice.
碩士 === 中興大學 === 行銷學系所 === 99 === Past research examined how consumers response to product unavailability in stockout situation. However, consumers often face the presence of soldout products in the decision context. The current paper demonstrates that the presence of soldout products can reduce the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17789760043432858541 |