The Effect of Information Cues on Product Evaluations: A Study on Bottled Water Market in Taiwan

碩士 === 中興大學 === 高階經理人碩士在職專班 === 99 === A quality lifestyle in modern society, the bottled water plays an important role to become one kind of common drinks nowadays. There are various bottled water in Convenience stores and Supermarkets. Moreover, to analyze the sales volume it is quite amazed to us...

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Bibliographic Details
Main Authors: Shun-Fa Yang, 楊順發
Other Authors: Ku-Ho Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/25561449163611503115