The Influence of Green Marketing Strategies and Innovation Strategies on Business Performance- A Case Study of Organic Farms and Leisure Farms
碩士 === 國立勤益科技大學 === 企業管理系 === 99 === This study focus on 1,277 certified organic farms, 422 leisure farms and 10 organic recreational farms, legally certified and registered in Taiwan, to explore the effects of green marketing strategies and innovation strategies on business performance in the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05350118668859297572 |