Applying KANO and IPA analysis to explore biotechnology functional beverage products demand

碩士 === 國立勤益科技大學 === 研發科技與資訊管理研究所 === 99 === There are so many brands and products of functional drinks markets in Taiwan, there are some in Taiwan, like: Grape King Inc.、Come Best、Kang youli、Paolyta、Paolyta B Liq.、Paolyta Rough Bull、San Yo Pharmaceutical、Wesipi、Huo Li Wang、Qian Bai Li、Chen Kou Wei F...

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Bibliographic Details
Main Authors: Ya-Ching Chang, 張雅菁
Other Authors: Chin-Hsien Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/26633129748812931314