| Summary: | 碩士 === 國立勤益科技大學 === 研發科技與資訊管理研究所 === 99 === There are so many brands and products of functional drinks markets in Taiwan, there are some in Taiwan, like: Grape King Inc.、Come Best、Kang youli、Paolyta、Paolyta B Liq.、Paolyta Rough Bull、San Yo Pharmaceutical、Wesipi、Huo Li Wang、Qian Bai Li、Chen Kou Wei Food、Bai Ma Ma Li Hang、King Car、Wei Bao energy drink. There are some in Japan: Mitsubishi Tanabe Pharma、Aspara、Taisho Pharmaceutical Co., Ltd.、Lipovitan / Livita、Lion Chemical Industry (produce by Chugai Pharma in the past) 、Ke Lao Suan / Ke Lao Suan Hua Meng、Otsuka Pharmaceutical、Olonami C. There is not one factory could dominates all channels, therefore, functional drinks still have lots of space for improvement no matter on flavor、function and marketing plans, worth for studying.
The research uses two-way dimension quality element analysis, probe into product demand of functional drinks, contains of flavor、satisfy the demand of energy supplement when our body feel tired, and then arouse vigor, raise skills of work, improve status of work and so on, as a reference of product development. The result of research that biotechnologies functional drink is the charm of quality element which depends on different preference of packing.「biotechnologies functional drink is marked that uses natural material ingredient」、「biotechnologies functional drink is so delicious for drinking」、「biotechnologies functional drink’s palatability (sour、sweet、bitter、rough) is so nice for tasting 、「biotechnologies functional drink appear the effectiveness quickly after drinking」are one-way dimension quality element for 4 items.「biotechnologies functional is marked that related security of scientific evidence」、「biotechnologies functional drink is marked the quantity of drinking ingestion」、「biotechnologies functional drink’s flavor(fragrance) smells comfortable 」are natural quality element for 3 items. 「biotechnologies functional drink’s hues (color) possess different preference」is no difference quality element.
Using two-way dimension quality element analysis to find out the characteristic of quality, and then use Importance Performance Analysis model (IPA) analyze value、quality target of satisfaction, expects one integrated result of research, uses functional drink as an example, apply integrated procedure can help enterprises to master consumer’s demand effectively, and provide enterprise promote the quality of functional drink, and then arise consumer’s satisfaction as reference. Contribute the result of analysis on related biotechnology of functional drink for reaching the most beneficial result for us.
|
|---|
