The Moderating Role of Perceived Risk on Value in Online High Involvement Products
碩士 === 國立勤益科技大學 === 流通管理系 === 99 === In this highly competitive business environment, enterprises have to make efforts in struggle for existence. Operation business on Internet network is possible a new approach for surviving or creating profit. The major objective of this study is to explore the mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67441853797780920177 |