An Empirical Study of the Perceived Risk, Perceived Credibility, Trust, Perceived Ease of Use and Perceived Usefulness on On-Line Auction Consumers Purchase Intention
碩士 === 國立成功大學 === 企業管理學系專班 === 99 === In recent years, the internet popular rate rapid lifting provides a good base for e-commerce development. This also make internet becomes a very important shopping way except traditional store shopping. Among internet shopping, the online auction which has bett...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12631623936991943625 |