A Study on the Performance of Brand Extension from the Consumer’s Perspective
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99 === As more and more firms realize that the brand names associated with their products or services are among their most valuable assets, the extension strategies have been becoming more and more important. Although brand extensions reduce consumer risk and lower t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37331729182967851810 |