The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06751680888005643783 |