The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79343572519406474650 |