The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
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| Format: | Others |
| Language: | en_US |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79343572519406474650 |
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ndltd-TW-099NCKU5121055 |
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oai_dc |
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ndltd-TW-099NCKU51210552016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/79343572519406474650 The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study 以公司回應策略與失誤嚴重性探討負面口碑之研究 Jian-WeiWang 汪建瑋 碩士 國立成功大學 企業管理學系碩博士班 99 Hsin-Hsin Chang 張心馨 2011 學位論文 ; thesis 99 en_US |
| collection |
NDLTD |
| language |
en_US |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99 |
| author2 |
Hsin-Hsin Chang |
| author_facet |
Hsin-Hsin Chang Jian-WeiWang 汪建瑋 |
| author |
Jian-WeiWang 汪建瑋 |
| spellingShingle |
Jian-WeiWang 汪建瑋 The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study |
| author_sort |
Jian-WeiWang |
| title |
The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study |
| title_short |
The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study |
| title_full |
The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study |
| title_fullStr |
The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study |
| title_full_unstemmed |
The Effects of Response Strategies and Severity of Failure on Negative Word-of-Mouth: An Empirical Study |
| title_sort |
effects of response strategies and severity of failure on negative word-of-mouth: an empirical study |
| publishDate |
2011 |
| url |
http://ndltd.ncl.edu.tw/handle/79343572519406474650 |
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