The Influence of Relationship Quality on Brand Equity and Brand Extension: The Moderating Effects of Consumer Innovativeness
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 99
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29561654376901428103 |