The Effects of Handset Promotion Type and Discount Level on Brand Image Change and Purchase Intention – An Example of Mobile Communication Industry
碩士 === 國立成功大學 === 電信管理研究所 === 99
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/45616446273213685045 |