A Research on Perceived Value, Perceived Risk and Purchase Intention—Take the Purchasing Actions of Taiwanese Customers on the Taiwanse and Korean Homeshopping Websites as Examples

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 99

Bibliographic Details
Main Authors: Wei-ChihTseng, 曾薇芝
Other Authors: Lian-Kuo Hu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28782458743834033925