Brand Value and Corporate Risk: An Example of World Top 100 Enterprise
碩士 === 國立暨南國際大學 === 財務金融學系 === 100 === Brand is the most valuable intangible asset for a firm, and it has been top priority for managers to place importance on for the last ten years (Keller and Lehmann 2006). According to recent researches, building brand value can enhance financial performance...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39670604821605985725 |