Market Positioning Analysis of Online Travel Agencies Based on Consumers' Perceptual Mapping
碩士 === 國立暨南國際大學 === 資訊管理學系 === 99 === Despite travel products are one of the most popular items in online shopping market, the tourism market competition is still intense. The successful tourism business must simultaneously manage physical and Internet channels. Therefore, the dual channel mode (hyb...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58416015693853042364 |