Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League

碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 99 === On the wave of globalization, professional sport organizations have created a lot of business opportunities through the Internet. English football teams also focus on Chinese market and build the official websites in Chinese with localized service. Th...

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Bibliographic Details
Main Authors: Yi-Jui Tsai, 蔡一睿
Other Authors: Wei-Li Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/49875890393293342135