| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 99 === On the wave of globalization, professional sport organizations have created a lot of business opportunities through the Internet. English football teams also focus on Chinese market and build the official websites in Chinese with localized service.
The purpose of this study was to compare the content between English and Chinese official websites of two top English Premier League football teams.
The content on the web pages of Manchester United F.C. and Chelsea F.C. between May 30th and June 5th in 2011, was selected, analyzed and encoded based upon ICDT model.
The findings were that the English version had more content than the Chinese version, particularly in tickets and stadia information. The English version also provided variety of paying and sponsored service. The Chinese version only Chelsea F.C. provided online store. Fan zones in English websites created more interactive opportunities for users. In Chinese websites, users had sense of identity through localized content.
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