Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 99 === On the wave of globalization, professional sport organizations have created a lot of business opportunities through the Internet. English football teams also focus on Chinese market and build the official websites in Chinese with localized service. Th...
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ndltd-TW-099NCPE51630072015-10-13T20:13:51Z http://ndltd.ncl.edu.tw/handle/49875890393293342135 Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League 英格蘭超級足球聯賽曼徹斯特聯隊與卻爾西隊中英文官方網站內容之比較 Yi-Jui Tsai 蔡一睿 碩士 國立體育大學 休閒產業經營學系碩士班 99 On the wave of globalization, professional sport organizations have created a lot of business opportunities through the Internet. English football teams also focus on Chinese market and build the official websites in Chinese with localized service. The purpose of this study was to compare the content between English and Chinese official websites of two top English Premier League football teams. The content on the web pages of Manchester United F.C. and Chelsea F.C. between May 30th and June 5th in 2011, was selected, analyzed and encoded based upon ICDT model. The findings were that the English version had more content than the Chinese version, particularly in tickets and stadia information. The English version also provided variety of paying and sponsored service. The Chinese version only Chelsea F.C. provided online store. Fan zones in English websites created more interactive opportunities for users. In Chinese websites, users had sense of identity through localized content. Wei-Li Lin 林偉立 2011 學位論文 ; thesis 111 zh-TW |
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碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 99 === On the wave of globalization, professional sport organizations have created a lot of business opportunities through the Internet. English football teams also focus on Chinese market and build the official websites in Chinese with localized service.
The purpose of this study was to compare the content between English and Chinese official websites of two top English Premier League football teams.
The content on the web pages of Manchester United F.C. and Chelsea F.C. between May 30th and June 5th in 2011, was selected, analyzed and encoded based upon ICDT model.
The findings were that the English version had more content than the Chinese version, particularly in tickets and stadia information. The English version also provided variety of paying and sponsored service. The Chinese version only Chelsea F.C. provided online store. Fan zones in English websites created more interactive opportunities for users. In Chinese websites, users had sense of identity through localized content.
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author2 |
Wei-Li Lin |
author_facet |
Wei-Li Lin Yi-Jui Tsai 蔡一睿 |
author |
Yi-Jui Tsai 蔡一睿 |
spellingShingle |
Yi-Jui Tsai 蔡一睿 Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League |
author_sort |
Yi-Jui Tsai |
title |
Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League |
title_short |
Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League |
title_full |
Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League |
title_fullStr |
Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League |
title_full_unstemmed |
Comparison between English and Chinese Official Websites of Manchester United and Chelsea in Premier League |
title_sort |
comparison between english and chinese official websites of manchester united and chelsea in premier league |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/49875890393293342135 |
work_keys_str_mv |
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