The Impact of Music in Advertising and Involvement on Advertising Effects
碩士 === 國立交通大學 === 傳播研究所 === 99 === Recently, the music in advertising has gradually transformed from mere incidental composition to tailor-made theme songs. Some of the advertisements even have the product names embedded in the music, like the advertisement theme song of the beverage product “QOO”....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98459443528018384390 |