Defeating Feature Fatigue: Effects of Mental Simulation on Consumer Preference Consistency and Purchase Intention
碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === Firms often try to enhance and differentiate their products by increasing the number of product features. However, when consumers engage in a product trial, “too many” features not only means the higher capabilities, but also represent the increasing difficulty...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54131913645013717670 |