Effects of Product Advertisement Presentation and Consumer Buying Purposes on Decision Making
碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === When consumers choose products, they can understand the appearances from pictures, and understand the functions from verbal descriptions. Consumers will be effected from the appearances that good-looking products with good functions easily. But there are no...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82767879302010331323 |