A Study of the Influence of Service Quality and Customer Satisfaction on Repurchase Intention — Yulon-Nissan As An Example

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 99 === Since the automotive market in Taiwan is saturated, the car sales gradually slow down. Due to the decreasing profit of vehicle sales, the domestic auto industries all try to increase profit through after-sales services. At the same time, the consumer de...

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Bibliographic Details
Main Authors: Kuo, Ming-Hung, 郭銘宏
Other Authors: 黃仁宏
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/76813621471931802357