Influences of the Brand Awareness and Brand-Cause Fit on Cause-Related Marketing
碩士 === 國立交通大學 === 管理科學系所 === 99 === As times change, consumer are becoming more concerned with corporate social responsibility, which also influence attitude about company and consume behaviors, hence companies start actively thinking about performing corporate social responsibility. "Cau...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38021567328960389333 |