Services Price and Reference Price Effects On Consumer Purchase Intention
碩士 === 國立交通大學 === 管理科學系所 === 99 === In daily life, consumers often use price as a basis for judging the value. Therefore, manufacturers often make consumers who change the price of perception by reference price, and thus enhance the extent of consumers' willingness to buy. Whether the diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36841586847945722873 |