Internet Auction's Service Quality and Trust Impacting Customer Loyality- A Case Study of Yahoo Auction Site
碩士 === 國立交通大學 === 經營管理研究所 === 99 === With the rapid development of the Internet and the growth of electronic transactions, there are a increasing number of consumers and companies that have involved in online auction platforms in order to buy and sell goods and services. In the competitive online wo...
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91543132078410455937 |