The Study of Tea Drink of Brand Awareness and Advertising Involvement on Advertising Effectiveness
碩士 === 國立交通大學 === 經營管理研究所 === 99 === With the rise of health consciousness of consumers, tea drink which is health orientation has a high market share. In the competitive market, manufacturers attract customers through advertising to achieve advertising effectiveness, and generate purchase intention...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23449722684623531607 |