What makes Apple customers want to buy Mac：A study of satisfaction, brand preference, brand trust, and purchase intention
碩士 === 國立交通大學 === 經營管理研究所 === 99 === Purchase intention is an important attitude in consumer behavior research. Increasing purchase intention in consumers is the main goal for a company. This is the reason why many surveys measure customers' attitude toward a product or brand and their willingn...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/67479415523360748250 |