The Interaction of Temporal Perspective, Information Processing and Option Enrichment on Consumer Preference: Why one option can be both better and worse than another
碩士 === 國立交通大學 === 管理科學系所 === 99 === Consumers often form preferences based on the information of choice options presented to them. In this research, we propose that there is a systematic impact of information processing (alternative-based versus attribute-based) that activates different choice mecha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91654617785246102318 |