Analyzing the Value Chain Model of China Shanzhai Mobile Phone
碩士 === 國立交通大學 === 管理學院經營管理學程 === 99 === The global market experience does not always work well in mainland China and mobile phone market is a good example of this phenomenon. ‘Shanzhagi’ is generally referred as the grey brand mobile phone industry in mainland China, and Tianyu is the ‘King of Shanz...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31625978889490905260 |