A Research on Trademark Merchandising

碩士 === 國立交通大學 === 科技法律研究所 === 99 === Trademark merchandising is a big business. The professional and college sport teams’ related merchandises were estimated at ten billion in 2010. Even though the price higher than others, consumers still perchance those products to support their favorite college o...

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Bibliographic Details
Main Authors: Huang, Nan-Ting, 黃楠婷
Other Authors: Wang, Min-Chiuan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/43314609682916176818