Fairness, Trust and Social Influence on Intention of Online Group-buying: A case on PTT "BuyTogether"
碩士 === 國立中央大學 === 企業管理研究所 === 99 === Online group-buying has developed vigorously as a result of the wide applications of internet. There’re two features of online group-buying: gathering buyer’s needs, and obtain the benefit of quantity discount. The online group-buying platform becomes one of the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51264233585018137641 |