脈絡因素對消費選擇之影響
碩士 === 國立中央大學 === 企業管理研究所 === 99 === When consumers making choices and decisions are often interrupted by the context factors in the environment during the process, which might influence their decisions. This research discuss that when the decision making process being interrupted by the context fa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49983065297352447272 |