Consumer evaluate hybird product
碩士 === 國立中央大學 === 企業管理研究所 === 99 === Difference products interpret,category, picture influence consumers attitute. Hybird products have two product functions. Express first product function is head.Express second product function is modifier. Property interpretations use head and modifier express hy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94542154327530766758 |