The Mediate Effect of Sense of Virtual Community between Brand Community Identification and Brand Loyalty
碩士 === 國立中央大學 === 企業管理研究所 === 99 === According to the operator of the brand community, the brand community can be classified into two categories. One is operated by the company, and the other is operated by consumers or a third-party. Is the past, most of researches concerning brand community focuse...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/30475088603058004882 |