The Impact of Menu Elements on the Consumers’ Perceived Playfulness and Product Attitudes
碩士 === 國立中央大學 === 企業管理研究所 === 99 === According to the Government statistic and the private sectors, people who live in Taiwan increase their costs of dining out year by year. With the increase of dining out arisng, more and more unique and stylish restaurants sprouted up. In order to stand out in s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08517894700357389130 |