A Study on Advertising Media Applying Augmented Reality

碩士 === 國立中央大學 === 企業管理研究所 === 99 === As advances in augmented reality technology, being easier to develop, smartphone sales grow, augmented reality applications are carried out. If we use this technology in advertising, compared to traditional media communication and virtual reality interactive adve...

Full description

Bibliographic Details
Main Authors: Ya-Ju Chuang, 莊雅茹
Other Authors: Ming-je Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/71905494643196621742