The Most Perfect Hi-tech ingredient branding in the marketing history: INTEL INSIDE case study
碩士 === 國立中央大學 === 產業經濟研究所 === 99 === Before Intel Inside® Program of 1991, most ingredient suppliers didn’t dare to build a brand or do end-consumer marketing, and most end consumers didn’t care the performance and the brand of a microprocessor in the computer. Intel Inside® Program was implemented...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95431590963148407945 |