A study of customer-based brand equity: a case study of Cirque du Soleil
碩士 === 國立中央大學 === 產業經濟研究所碩士在職專班 === 99 === Brand equity has always been one of the important issues in management. Keller (1993) proposed for the brand equity is defined as: Marketing creates brand uniqueness. Aaker and Joachimsthaler (2000) defined brand equity is a kind of brand equity and are clo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92168301757558807264 |