Mobile Advertising: Triple-win for Consumers, Advertisers and Telecom Carriers

碩士 === 國立中央大學 === 資訊工程研究所 === 99 === Mobile devices (e.g. smart phone, PDAs, vehicle phone, and e-books) are becoming more and more popular. However, mobile broadband subscriptions are only about 20 percent of the mobile subscriptions. Part of the reasons is due to the high payments requirement for...

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Bibliographic Details
Main Authors: Kuan-hua Huo, 霍冠樺
Other Authors: Chia-hui Chang
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/57643083593202786930