Exploring Individual''s Social Network Services Usage: An Integration of Uses and Gratifications Theory and Media System Dependency Theory
博士 === 國立中央大學 === 資訊管理研究所 === 99 === Online user stickiness is critical for the success of any website. Focusing on Social Network Services sites, this study proposes a research model for investigating the motivations and the moderating role of habit between gratification and stickiness. This resear...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wt79s3 |