Charitable Appeals and Cause-Related Marketing Effect on Consumer''s Donation Intention
碩士 === 國立中央大學 === 資訊管理研究所 === 99 === With the constantly changing overall global environment, both profit and non-profit organizations are facing increasingly fierce competition with their competitors. For non-profit organizations, how to use the proper charitable appeals to convey their management...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4wy6s8 |