Exploration of Purchase Intention of iPad in General Users through Technology Acceptance Model and Theory of Motivation
碩士 === 國立中央大學 === 資訊管理研究所 === 99 === In recent years, consumer electronics products are not only just tools, but also represent consumer’s tastes and consuming power. When consumers buy products, they not only consider the utilitarian perspective, but also the hedonic perspective. Referring to the...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fdx923 |