An Empirical Research of Repurchase Behavior in Taiwan’s Yahoo! Auction Website
碩士 === 國立中央大學 === 資訊管理研究所 === 99 === It is said in the marketing and sales literature, the cost of attracting new customers is six times more than retaining existing customers. Thus, most of the companies'' profits are created by the customers'' repurchase behavior. This study is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02686245979007929504 |