Buyers’ Perceived Justice in Online Markets: Its Antecedents and Effects on Trust and Repurchase Intention
博士 === 國立中央大學 === 資訊管理研究所 === 99 === The success of a business largely depends upon customers’ intentions to continue to purchase, but this can be a challenge for vendors in online markets. Lack of trust is identified as one of the greatest barriers inhibiting online transactions. Thus, it is essent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89507382921597824338 |