公關公司經營策略分析與討論─以C公司為例
碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 99 === In 2002, Al Ries – a renowned marketing strategist – and his daughter Laura Ries jointly published The Fall of Advertising & the Rise of PR, announcing that “advertising is declining. PR is rising”. The book notes that advertising, despite its importanc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44014588319448402193 |