Emotion Marketing Strategies of agricultural products in the Hakka area based in Guanxi
碩士 === 國立中央大學 === 客家研究碩士在職專班 === 99 === In modern society, when living standards are better, and agriculture products are more abundant, the marketing strategies for these products need to be based on the needs, but also desires of the customers. This research adopts emotion marketing using five fa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79890955938432057585 |