BUILDING SERVQUAL QUALITY SCALE OF RETAILING BUSINESS AND USING IPA TO EXAMINE CUSTOMER SERVICE QUALITY DEMANDS - USING PXMART AS AN EXAMPLE
碩士 === 國立彰化師範大學 === 企業管理學系 === 99 === Although the model of service quality (SERVQUAL) developed by Parasuraman et al. (1985, 1988) is the most widely used and the most important measure of scale today, the differences of consumer cultures and regional and industrial types of Eastern and Western con...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04229244546444649025 |