Customer-Based Brand Equity for Museums—The Serious Leisure Perspective
碩士 === 國立彰化師範大學 === 地理學系 === 99 === This paper aims to build on the theories of leisure research as it pertains to museums, as well as to be the serious leisure perspective at customer-based brand equity with regard to museum visitors. Research was conducted in the form of questionnaires distributed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62518778465129586907 |