The Study of Parental Consumer Decision Factor of Cram School Chain and Non Cram School Chain in Da-Li Area Taichung City
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 99 === The purpose of the study was to discuss the factors of parents’ decision for Children’s English language cram school, to realize parents’ purchasing policy behavior and investigate if there are obvious diversities in different market segmentation. The re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17628499149478406384 |